Give three reasons why wholesalers are important in the marketing of products?
Wholesalers are important to both the consumer and the product, Firstly the producer of the product will have a warehouse to stock his product without having to pay for a warehouse on its own. 2. The producer of the product can sell in bulk rather than per item basis. 3. The wholesaler can benefit from the bulk sales as well and since he has a big warehouse he can stock other products as well. Benefits to the customer. 1. The customer can get better prices if he purchase in bulk. 2. Customer can have a lot of options for one the bulk purchase can be divided between two or more individuals and each buyer will benefit for the lower price when buying in bulk. 3. Most customers prefer to buy in bulk to save trips to the supermarket.
February 22nd, 2010 at 11:29 am
Wholesalers are important to both the consumer and the product, Firstly the producer of the product will have a warehouse to stock his product without having to pay for a warehouse on its own. 2. The producer of the product can sell in bulk rather than per item basis. 3. The wholesaler can benefit from the bulk sales as well and since he has a big warehouse he can stock other products as well. Benefits to the customer. 1. The customer can get better prices if he purchase in bulk. 2. Customer can have a lot of options for one the bulk purchase can be divided between two or more individuals and each buyer will benefit for the lower price when buying in bulk. 3. Most customers prefer to buy in bulk to save trips to the supermarket.
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